Revamped branding strategy and identity
Gg
The problem
A travel management company moving from leisure tourism into high-value corporate travel, with a brand that still signalled the old business.
The approach
A brand audit found a logo with visual strength but no system-level cohesion behind it: icons, typography and palette were not doing their share. Market research across global and Indian DMCs showed how the premium end uses minimalism, neutral tones and structured layouts to build trust.
The build
A repositioned brand and content strategy aimed at multinational clients, incentive planners and premium business travel, with a versatile visual system that signals scale and sophistication while keeping the local expertise that made the company credible.
The result
A brand that reads corporate and B2B-facing without alienating the audience it already had.
Gg — Identity
Gg — System
Gg — In use