Forged Through Time: 75 Years of Thyssenkrupp in India
Tk
The problem
An industrial icon hits 75 years in India. A logo does not carry that. It needed a story that honours German precision and Indian emotion at once.
The approach
We immersed in Thyssenkrupp Industries India's history first: archival images of the early sugar plants, drone footage of current manufacturing, the global brand system, Indian industrial motifs, and how employees actually felt about the milestone. The narrative that surfaced was collaboration across cultures and nation-building through engineering.
The build
A commemorative 75-year identity system built to flex across platforms and formats, plus a cinematic brand film. The central idea, “Built in India, Forged with German Precision”, drove both, structured around four storytelling pillars: legacy, collaboration, progress, and the people behind the machines.
The result
An anniversary identity and film that reads as strategic rather than decorative, and works everywhere the brand appears.
Tk — Identity
Tk — System
Tk — In use